BBA Concentration in Marketing and Retail Management
Overview
The UAE is significantly moving away from oil dependent economic activities in the recent past and it is making its presence felt extensively in the fields of retail trading, investment and retail banking, logistics and supply chain management and marketing of various other services and products. It is among the countries witnessing fastest growth of retailing in terms of new stores opening and job creation. All these sectors require qualified and trained manpower in the relevant fields of Marketing and Retail Management.
BBA with concentration in marketing and retail management is intended to prepare students to comprehend basic marketing and retail management concepts and operations. As this program progress, it aims at making students understand various facets of marketing and retail management in the ever-changing business environment. BBA with concentration in marketing and retail management infuses pragmatism into the theory and empowers students to apply the concepts in work context. It also prepares students to pursue higher academic pursuits in the field of marketing and retail management.
PLG1. Demonstrate knowledge and its application for business management.
PLG2. Develop skills to manage business effectively.
PLG3. Enhance competencies for effective decision making in business management.
PLG4. Embed values to manage and sustain businesses.
PLG5. Develop strategies to lead business towards success.
Admissions
Industries
Mall/Facility
Retail/Store
Digital/Social Media
Marketing & Sales
Typical Job Titles
Marketing & Sales Executive
Distribution/ Logistics / Supply chain Executiv
Product Executive
Brand Executive
Media Planning /Buying / Selling Executive
Account Executive @ Marketing Communications Firm
Market Research Executive
Customer Relationship Executive
Digital/Social Media/Marketing Executive
Customer Relationship Executive
Curriculum
| Code | Course | Credits | Prerequisite |
|---|
| CIS1001 | Essentials of IT | 3 | NONE | Core Course |
|---|---|---|---|---|
| ENG1001 | English | 3 | NONE | Core Course |
| ENG1102 | Business Communication | 3 | ENG1001 | Core Course |
| GEN1001 | Core Life Skills and Happiness | 3 | NONE | Core Course |
| GEN1002 | UAE Society | 3 | NONE | Core Course |
| GEN1003 | Critical Thinking and Problem Solving | 3 | NONE | Core Course |
| GEN2004 | General Science | 3 | NONE | Core Course |
| GEN2005 / GEN2006 | Basic Arabic / Advanced Arabic | 3 | NONE | Core Course |
| GEN2007 | Islamic Culture | 3 | NONE | Core Course |
| GEN2008 | Innovation Entrepreneurship and Sustainability | 3 | NONE | Core Course |
| MAT1001 | Business Mathematics | 3 | NONE | Core Course |
| MAT1102 | Business Statistics | 3 | MAT1001 | Core Course |
| GENERAL EDUCATION CREDITS | 36 | |||
Financial Support
In AY 2024-2025, more than 60% of the students received financial support towards their tuition fees.
Financial Support Options:
Meritorious Scholarship
MOU (Memorandum of Understanding) Scholarship
Sports Scholarship
Youth Empowerment Scholarship
