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Prof. J. Shanmugan

Dr. Ghaza

Professor, Discipline Leader-Marketing

jshanmugan@hu.ac.ae, 
dl.marketing@hu.ac.ae
Ext: 7203
Office: FB-3

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Research activity per year
Dr. Shanmugan Joghee holds an MBA (Marketing and Systems), Doctor of Philosophy, and GMP (IIM-A) from India. He has an excellent academic record with awards for teaching effectiveness and overall academic excellence.
Dr. Joghee has more than two decades of work experience in business schools as an educator, researcher, associate editor, and academic coordinator both in India and the UAE. He is a registered Ph.D. examiner for many reputable universities and he has presented research papers in leading international conferences including the Academy of INTERNATIONAL Business (AIB) in various countries like Austria, the United Kingdom, Turkey, Malaysia, Georgia, India, Dubai, etc. He is currently a reviewer for many international journals and delivered a keynote addresses in many institutions in India and abroad.
Dr. Shanmugan Joghee has published research papers in reputed refereed international journals and guided scholars for doctoral research work. His teaching and research interest areas include Marketing, Systems, and International Business. His research interests are branding, consumer behavior, digital marketing, marketing information, big data, entrepreneurial marketing. His papers appeared in the Journal of Brand Management (SSCI), International Journal of Sustainable Society, Soft computing, International Journal of Business Perspectives, Journal of Business Economics and Management, and European Journal of Business Management to name a few.
  • Joghee, S., Kabiraj, S., Ramakrishnan, S., & Alzoubi, H. M. (2025). Sustainable Marketing: Balancing Profit and Planet. In Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape (pp. 97-124). Emerald Publishing Limited.
  • Mushtaq, S., Shameem, B., Alzoubi, H. M., Al Kurdi, B., Joghee, S., & Hamadneh, S. (2025). A Mixed-Method Approach on the Evolution of Influencer Marketing and Its Ethical Consideration in UAE. International Review of Management and Marketing, 15(2), 317-330.
  • Alzoubi, H. M., Shameem, B., Mushtaq, S., Al Kurdi, B., Joghee, S., & Hamadneh, S. (2025). Unveiling the Role of Artificial Intelligence: Navigating Personalized Content Marketing, Customer Engagement, and Commitment with Data Transparency and Security. International Review of Management and Marketing, 15(2), 343-355.
  • Joghee, S., Kabiraj, S., Ramakrishnan, S., & Alzoubi, H. M. (2024). Consumer Decision-Making Study Regarding the SUV Market in the Indian Context. Indian Journal of Marketing, 54(11), 8-25. (SCOPUS)
  • Anifa, M., Ramakrishnan, S., Kabiraj, S., & Joghee, S. (2024). Systematic Review of Literature on Agile Approach. NMIMS Management Review, 32(2), 84-105. (WOS)
  • S. Joghee, D. Kalra, S. Ramakrishnan, K. Nair and A. A. Alzoubi, "Digital Entrepreneurial Marketing Strategy: An Empirical Analysis Using Resource Based Theory," 2023 International Conference on Business Analytics for Technology and Security (ICBATS), Dubai, United Arab Emirates, 2023, pp. 1-5, doi: 10.1109/ICBATS57792.2023.10111356. (SCOPUS)
  • Joghee, S., Kabiraj, S., Ramakrishnan, S., M. Alzoub, H., & Turki Alshurideh, M. (2023). Empirical study to understand marketing influence of environmental impact assessment on end users in UAE. Digital Economy and Sustainable Development, 1–12. https://doi.org/https://doi.org/10.1007/s44265-023-00012-3 (SCOPUS)
  • Al Kurdi, B., Alshurideh, M. T., Akour, I., Alzoubi, H. M., Obeidat, Z. M., Hamadneh, S., & Joghee, S. (2023). Factors affecting team social networking and performance: The moderation effect of team size and tenure. Journal of Open Innovation: Technology, Market, and Complexity, 9(2), 100047. (SCOPUS)
  • Alshurideh MT, Al Kurdi B, Alzoubi HM, et al. Factors affecting customer-supplier electronic relationship (ER): A customers’ perspective. International Journal of Engineering Business Management. 2023;15. doi:10.1177/18479790231188242 (SCOPUS)
  • Samer Hamadneh,Muhammad Turki Alshurideh, Haitha M.Alzoubi, Iman Akoure, Barween Al Kurdi and Shanmugan Joghee (2023). Factors affecting e-supply chain management systems adoption in Jordan: An empirical study, Uncertain Supply Chain Management,11(2023), 411-422.doi: 10.5267/j.uscm.2023.3.008 (SCOPUS)
  • K. Tangri, S. Joghee, D. Kalra, B. Shameem and R. Agarwal, "Assessment of Perception of Usage of Mobile Social Media on Online Business Model through Technological Acceptance Model (TAM) and Structural Equation Modeling (SEM)," 2023 International Conference on Business Analytics for Technology and Security (ICBATS), Dubai, United Arab Emirates, 2023, pp. 1-6, doi: 10.1109/ICBATS57792.2023.10111279. (SCOPUS)
  • A. Ilyas, S. S. Akbar, S. Hamza Wajid, S. Joghee, A. Fatima and B. Mago, "The Growing Importance of Modern Technology in Education," 2023 International Conference on Business Analytics for Technology and Security (ICBATS), Dubai, United Arab Emirates, 2023, pp. 1-4, doi: 10.1109/ICBATS57792.2023.10111128. (SCOPUS)
  • M. F. Khan, M. Sajid Farooq and S. Joghee, "Increase the Degree of Accuracy by Employing A More Accurate Classification Approach," 2023 International Conference on Business Analytics for Technology and Security (ICBATS), Dubai, United Arab Emirates, 2023, pp. 1-7, doi: 10.1109/ICBATS57792.2023.10111398. (SCOPUS)
  • N. Kanwal, G. Irtaza, S. Joghee, K. Ateeq and A. Khadim, "A Safe and Reliable Method for Data Exchange in the Cloud," 2023 International Conference on Business Analytics for Technology and Security (ICBATS), Dubai, United Arab Emirates, 2023, pp. 1-7, doi: 10.1109/ICBATS57792.2023.10111401. (SCOPUS)
  • Anifa, M., Ramakrishnan, S., Joghee, S., Kabiraj, S., & Bishnoi, M. M. (2022). Fintech Innovations in the Financial Service Industry, Journal of Risk and Financial Management,15(7), 287. MDPI AG http://dx.doi. org/10.3390/jrfm15070287(SCOPUS)
  • Joghee, S., Dubey, A., & Sonia. S (2021) “Investigation of Green Marketing Practices of UAE Hypermarkets”, International Journal of Enterprise Network Management. https://doi.org/10.1504/IJENM.2021.10043386 (SCOPUS)
  • Joghee, S., Al Kurdi, B., Alshurideh, M., Alzoubi, H.M., Anu V., Murali M., & Samer H., (2021). Expats impulse buying behaviour in UAE: A customer perspective. Journal of Management Information and Decision Sciences, 24(S1), 1-24. (SCOPUS)
  • Hanaysha, J. R., Al-Shaikh, M. E., Joghee, S., & Alzoubi, H. M. (2021). Impact of Innovation Capabilities on Business Sustainability in Small and Medium Enterprises. FIIB Business Review. https://doi.org/10.1177/23197145211042232 (SCOPUS)
  • Liu, Y., Tang, Z., Chandu, T, Shanmugan Joghee. Risk Handling and Vulnerability Assessment in IoT-Enabled Marketing Domain of Digital Business System. Arab J Sci Eng (2021). https://doi.org/10.1007/s13369-021-06057-w (SCOPUS-Q1)
  • Zhang, D., Huang, X., Wen, Y., Pooja, T., & Shanmugan, J. (2021). Sustainable Circular Business Model for Transparency and Uncertainty Reduction in Supply Chain
  • Management. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 959–975. doi:10.3390/jtaer16040054 (SCOPUS-Q1)
  • Joghee, S., Alzoubi.H & Dubey, A. (2020) “Decisions Effectiveness of FDI Investment Biases at Real Estate Industry: Empirical Evidence from Dubai Smart City Projects”, International Journal of Scientific & Technology Research, 9(3):3499-3503 (SCOPUS)
  • Joghee, S., Dubey, A., & Balaji.B. (2019) “Subscriber Loyalty and Advocacy Measurement Using Structural Equation Modelling: The Sharjah (U.A.E.)”, Telecommunication Scenario. International Journal of Innovative Technology and Exploring Engineering, 8 (9), 790-793 (SCOPUS)
  • Sakkthivel, A. M., & Shanmugan, J. (2019), “Multi Ethnicity Residents Perception towards a Country -Evidence from United Arab Emirates”, International Journal of Sustainable Society (SCOPUS- Q2).
  • Joghee, S., & Dubey, A. (2018) ’Impulse buying behavior: An empirical study on Indian expats in UAE’ International Journal of Economics, commerce and Management, 5 (2) 171-178
  • Joghee, S., & Dubey, A. (2018) ‘Performance Measurement in Entrepreneurial Marketing’ The Journal of Human Resource and Adult Learning, 14 (1) 78-84. (ABDC Listing)
  • Siddik, M., Alam, N., Kabiraj, S., & Shanmugan, J. (2017). Impacts of capital structure on performance of banks in a developing economy: evidence from Bangladesh. International Journal of Financial Studies, 5,(13) doi:10.3390/ijfs5020013 (SCOPUS)
  • Joghee, S. (2017) ‘E-Banking service quality in UAE: Customer perspective’ International Journal of Economics, Commerce and Management, 5 (2),p186-200
  • Siddik, M., Alam, N., Kabiraj, S., & Shanmugan, J. (2016). Impacts of e-banking on performance of banks in a developing economy: Empirical evidence from Bangladesh. Journal of Business Economics and Management, 17(6): 1066–1080 doi:10.3846/16111699.2015.1068219 (SCOPUS)
  • Ahmed, G., Othman, S., Shanmugan, J. (2016) ‘Ethical Crisis in Strategic Leadership’ The Journal of Human Resource and Adult Learning, 12 (2) 73-81. (ABDC Listing)
  • Siddik, M.., Alam, N. Kabiraj, S., & Shanmugan, J. (2015). Assessing small holder farming and poverty in post-conflict-sierra Leone. Journal of Finance and Bank Management, 3 (1) 156-166 DOI: 10.15640/jfbm.v3n1a14 (SCOPUS)
  • Kabiraj, S., & Shanmugan, J. (2011). Development of a conceptual framework for brand loyalty: A euro-mediterranean perspective. Journal of Brand Management, 18(4-5), 285-299 doi: http://dx.doi.org/10.1057/bm.2010.42 (SCOPUS-Q2)
  • Kabiraj, S., & Shanmugan, J. (2009). Indigenous Customer Relationship Management Practices in Indian Automobile Companies: Strategic Implications. International Journal of Management Perspectives, 1(4) 1-11. (SCOPUS)
  • Joghee, S., & Kabiraj, S. (2013) ‘Innovation in product promotions: A Case of Intended Use of Characters in the Chinese Market’ European Journal of Business Management, 5 (1)120-131.
  • Joghee, S., Pillai ,P. (2013) ‘Brand Influence on Buying FMCG Products in UAE: An Empirical Study’ European Journal of Business Management, 5 (25) 9-17
  • Joghee, S., & Kabiraj ,S. (2015) ‘Trust worthiness of promotional schemes WRT customers’ perception: An empirical study in the context of UAE’ European Journal of Business Management, 7 (8) 158-169
  • Joghee, S (2012) ‘A case study approach of supply chain’ Arabian Journal of Business Management Review, 1 (9) 45-78
  • Joghee, S (2011) ‘A critical analysis of monetary potency with special reference to ELGI Equipment’s, Coimbatore’ Skyline Business Journal, 5-6 (1) 42-47
  • Joghee, S. (2010) ‘A critical analysis of star bucks in UAE’International Journal of management rivulet, 5 (1), 11-17
  • Joghee, S. (2010) ‘A strategic case of consumer decision making in the Chinese markets: Preferences and buying motives’ Royal Business Review, 2 (1) 37-43.
  • Joghee, S (2009) ‘Effective conflict management in family managed business: A case study in the Indian Diaspora’ Skyline Business Journal, 5 (2) 41-51
  • Joghee , S (2009) ‘Risk management in retail stores through optimization techniques for shelf space using case study approach’ International Journal of Innovative Research in Science and Techniques,5 (2) 65-73
  • Joghee, S (2008) ’Performance of tea in India’ Southern Economist, 2(3) 46-55
  • Joghee, Shanmugan (2025, May 14th). Sustainability in Marketing: Evaluating the Impact of Green Marketing Strategies on Consumer Attitudes and Purchase Intentions, Cross-Cultural business conference, Austria.
  • Joghee, Shanmugan (2023, March 7th). Digital entrepreneurial marketing strategy: an empirical analysis using resource-based theory, ICBAT, Dubai, UAE
  • Joghee, Shanmugan (2023, Feb 23rd ). Impact of retail merchandise display and impulse buying behavior: empirical evidence from United Arab Emirates, EUMMAS Conference, Dubai, UAE
  • Joghee, Shanmugan (2022, Oct 6th). Determinants influencing Indian Urban Youth’s adoption of Digital Banking,ICCR Conference, Dubai, UAE
  • Joghee, Shanmugan (2022, May 28). Penetrating through the gig economy – data analytic research. IMCSM22 Conference, Bor, Serbia.
  • Joghee, Shanmugan (2021) Impact of social media on higher educational sector with reference to Indian context. BTU, Georgia. July, 2021
  • Joghee, Shanmugan (2021) Intelligence Systems on Green Supply Chain Management:Empirical Analysis of FMCG in the UAE, Morocco, June, 2021
  • Joghee, Shanmugan (2021) Prospects and challenges of investment in green concept: A case study of automobile division in UAE, ICMB, Sharjah, UAE, 23 March, 2021.
  • Joghee, Shanmugan (2019) Marketing strategies for attracting FDI for Smart cities: Dubai as a case, ICD, Sharjah, UAE, 18-19 November, 2019.
  • Joghee, Shanmugan (2019) Online marketing scenario in UAE: An empirical study, ICD, Sharjah, UAE, 18-19 November 2019.
  • Joghee, Shanmugan (2018) The Comparison of Conventional and Entrepreneurial Marketing: The Commonalities Study, IJAS Conference, London, UK, 6-9 November 2018.
  • Joghee, Shanmugan (2018) Investigation of Green Marketing Practices of UAE Hypermarkets, SGBED & Skyline University College, Dubai, UAE , 17-19 December, 2018.
  • Joghee, Shanmugan (2017) Does Financial Inclusion Induce Financial Stability? Evidence from Cross-Country Analysis, AIB, Dubai, UAE, 2-5 July 2017.
  • Joghee, Shanmugan (2017) Impacts of capital structure on performance of banks in a developing economy: evidence from Bangladesh, AIB, Dubai, UAE, 2-5 July 2017.
  • Joghee, Shanmugan (2017) Green building management: A Strategic approach with reference to UAE, International Conference of Business and Management – Fin-Tech Driven Age , SUC Sharjah , UAE , 26-27 March, 2017 .
  • Joghee, Shanmugan (2017) Financial Decisional analysis with reference to medical tourism: An empirical study, International Conference of Business and Management – Fin-Tech Driven Age , SUC Sharjah , UAE , 26-27 March, 2017.
  • Joghee, Shanmugan (2016) Challenges & Opportunities of Green Building Implementation: An empirical study with reference to stakeholders in UAE , 3rd International Conference on Business & Management in Connected Era ,SUC Sharjah , UAE , 6-9 April , 2016.
  • Joghee, Shanmugan (2015) Brand image & reflections: An empirical study in UAE with select car buyers of UAE Nationals , EBES ,Istanbul ,Turkey , 27-29 May, 2015
  • Joghee, Shanmugan (2015) Dynamic understanding of expat consumer’s decision making process on residential properties: An Empirical study with reference to UAE , EBES ,ISTANBUL ,TURKEY , 27-29 May, 2015 .
  • Joghee, Shanmugan (2014 ) Effects of Brand building strategies on booming tourism sectors in UAE , International Conference on Tourism Milestones - Preparing for tomorrow ,SUC Sharjah , UAE , 31-2 April , 2014
  • Joghee, Shanmugan (2014) Are these promotional schemes are trustworthy? An Empirical study with customer’s perception in UAE , SIBR, KUALA LUMPUR, Malaysia, 7-8 February, 2014.
  • Joghee, Shanmugan (2013) Employee engagement management: A case study of select retail banks in Dalian, China, IJAS , VIENNA , Austria , 14-18 April, 2013 .
  • Joghee, Shanmugan (2012) Dynamics of consumer purchase decision on laptops (A comparative study on Dell Vs Sony vaio, Indus Business Academy, Bangalore, India , 29-31 March, 2012.
  • Joghee, Shanmugan (2009) Exploring the proportions of trust for corporate branding: A conceptual study in the Indian context, Annamalai University, Chidambaram, India , 28-29 December, 2009 .
  • Joghee, Shanmugan (2009) A case study approach for understanding supply chain orientation in Indian pharmaceutical firms, ICTBM Alghurair University, Dubai , UAE , 29-1 April, 2009
  • Joghee, Shanmugan (2007) Emerging infrastructure sector: need for finance to meet growing needs of investment in millennium development goals, International Management Institute, New Delhi, India, 6-7 March, 2007
  • Joghee, Shanmugan (2004) New vistas in management, International Management Institute, Vivekananda college of engineering and technology, Tamilnadu, India