Media and Communication Department

MCD manages the creation, development, and dissemination of institutional content across multiple communication channels to enhance visibility, engagement, and brand positioning.

Key functions include:

• Developing press releases for major university events and initiatives (local and international).
• Creating social media content for ongoing internal and external activities.
• Updating website content for News and Events sections.
• Designing advertising content for newspapers, magazines, email campaigns, and newsletters.
• Reviewing and editing university publications and webpage content.
• Maintaining a structured content management calendar for academic and administrative updates.
• Reviewing and supporting organizational policies and university copyright materials.
• Producing and managing e-newsletter content for internal and external audiences.
• Monitoring emerging media and communication trends to enhance outreach effectiveness.
• Creating specialized content such as:
  • Virtual Tours
  • Hold Messages

MCD oversees the university’s visual identity and digital presentation across all platforms, ensuring consistency, accessibility, and high-quality design standards.

Responsibilities include:

• Designing artworks and communication collaterals for local and international events.
• Producing flyers, brochures, banners, posters, standees, and advertisements for internal and external communication.
• Designing and developing e-newsletters, Monthly Knowledge Updates, and Weekly Industry Updates.
• Managing website design, structure, and ongoing content updates.
• Maintaining and updating the University Portal and FAQs sections.
• Designing and structuring official university publications.
• Developing and updating the university mobile application, including interface design and content management.

The department manages all video production and online visual storytelling initiatives that support the university’s digital engagement and brand promotion.

Services include:

• Producing videos for academic departments and international office initiatives.
• Creating video content for paid and organic digital campaigns.
• Designing animated videos to enhance brand awareness and lead generation.
• Developing visual assets for online marketing campaigns.
• Covering and producing videos for university events and institutional activities.

MCD ensures HUC maintains a strong, data-driven digital presence through:

• Managing university content across all social media platforms.
• Enhancing website visibility with Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
• Strengthening social media engagement through Social Media Optimization (SMO).
• Publishing weekly Knowledge Update articles.
• Maintaining a database of website listings and monitoring ranking improvements.
• Planning and executing both paid and organic online campaigns.
• Leveraging AI optimization tools to improve content performance and audience targeting.

The Media and Communication Department (MCD) at Horizon University College oversees all online and offline media and communication activities of the university. The department ensures that HUC’s messages are communicated effectively to relevant audiences, strengthening the university’s reputation and enhancing brand awareness at local, regional, and international levels.

MCD manages the dissemination of news and updates related to university events and achievements, coordinates media relations and public communications, and oversees the development and maintenance of the university website. The department also handles photography and videography services, ensures consistent application of institutional brand guidelines, and supports communication and outreach initiatives for external engagements and partnerships.

The Media and Communication Department (MCD) provides a comprehensive range of media, digital, and communication support services to enhance the university’s visibility and ensure consistent brand communication across all platforms.

These services include:

• Website development, management, and maintenance
• Website listing and ranking optimization
• Search Engine Optimization (SEO)
• Videography and photography services
• Graphic design and visual communication support
• Social media management and optimization
• Content creation for digital and print platforms
• Marketing and promotional support services

The Media and Communication Department accommodates website update requests from various university units, with particular focus on maintaining timely updates for the News and Events section. To ensure content remains current, accurate, and relevant, website updates are carried out according to the following schedule:

• Daily: News updates, stakeholder information, and research-related content
• Weekly: Academic updates and recurring content such as Knowledge Updates
• Monthly: Events, newsletters, and major institutional announcements

The Media and Communication Department reviews, edits, and prepares content for publication in the Knowledge Updates section. This responsibility supports HUC’s ongoing commitment to sharing continuous innovations, academic developments, and institutional insights with internal and external audiences.

The Media and Communication Department ensures that Horizon University College’s academic and non-academic activities, achievements, and events are effectively communicated to the public through newspapers, magazines, television, and digital and social media platforms. The department coordinates press releases and manages public relations outreach to enhance visibility, maintain positive media relations, and strengthen the university’s public image.

To request support from the Media and Communication Department (MCD), internal departments should submit their requests via email at least seven days in advance of the planned activity or event. This requisition process ensures that requests are reviewed, prioritized, and scheduled efficiently in line with the university’s communication calendar.

You can contact the Media and Communication Department (MCD) via:

• Email: mediacom@hu.ac.ae 
• Phone/Extension: +971 6 544 11 55, Ext. 7070

The department is available to assist with media, communication, and marketing-related requests for all university activities and events.