In the UAE, companies don’t just “read” CVs anymore, AI systems can screen, rank, and match candidates in seconds. If you’re considering studying Artificial Intelligence (AI) or you’re already on that path, this is your playbook: what hiring teams are looking for, what AI tools check first, and how to build a profile that stands out.
IT Hub Knowledge Update
IT Hub provides essential updates on emerging technologies, AI, cybersecurity, and digital practices shaping the UAE’s tech future.
Customer engagement denotes the continuous interactions a customer maintains with a brand through several touchpoints (Kamath, 2025).
AI isn’t “coming soon” in the UAE, it’s already changing how teams work, how companies hire, and what graduates need to stand out. Recent UAE-focused findings highlight two big realities: businesses are under pressure to prove real results from AI investments, and employees are using AI tools more than ever, often daily.
Deepfake is a concept derived from “deep learning” and “fake” in which a person’s image, audio, or video is changed by similarity and causes fraudulence and threats to privacy, among others.