The Marketing club offers wide range of activities to inculcate marketing skills among club members. The club provides holistic picture of marketing from theoretical aspects, through marketing games, industry interaction, guest lectures, group discussions, sales management techniques, sales acumen to name a few. In this competitive world, the RIDA ALEUMALA Club intends to groom marketing students to become techno savvy industry ready and also to embrace the changing marketing dynamics.

1. To sharpen and develop marketing skills through learning by doing.
2. To foster the acumen in the field of marketing.
3. To keep members updated about emerging trends in marketing.
4. To involve members to resolve marketing issues through creative marketing techniques.
5. To develop the practical knowledge of members through various activities such as guest lectures, student competitions, marketing games, and industry visits.

Club will be a platform for planning and implementation activities to exercise the understanding of marketing in practical aspects to advance their career. Moreover, these activities will equip the members to face the competitive world by organizing events and participating in inter and intra college activities.  This student-centric club engages marketing students for inclusive development, fun filled approach and enriches the professional competency.